Absolut Watkins - a new limited edition is unveiled
19 October, 2010
The Absolut Company Global Travel Retail threw a swish party in Cannes last night (October 18) to unveil its latest limited edition Absolut vodka.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
